A NEW GREEN STANDARD: ECO-ERA™

Worldwide, three generally accepted standards have been adopted to measure ecologically sound construction practices: LEED, BREEAM and CASBEE.

•    LEED (Leadership in Energy and Environmental Design) is a US-based organization, administered by the US Green Building Council. It encompasses more than 14,000 projects nationwide and in 30 countries worldwide covering 1.062 billion square feet (99 km²) of development area. . It is generally accepted worldwide as the highest certification of energy and resource use.

•    BREEAM (BRE Environmental Assessment Method) has been adopted as an ecological standard by a smaller, but substantial number of countries – and has become the generally accepted European standard. To date, the energy efficiency of more than 100,000 homes, schools and public buildings have been assessed using BREEAM.  It is important to note that “assessment” does not mean implementation in this scheme.

•    CASBEE (Comprehensive Assessment System for Building Environmental Efficiency) is the standard employed solely by Japan to insure green practices in future construction. The most current data available shows that nationwide, 2,011 submissions20were received covering 31,000sqm. Within Osaka, 254 submissions were made, affecting 5,000sqm . As of December 2007, only 23 buildings had been officially certified.


Penman Elite has condensed the best parts of these three global standards into our own guiding principle: ECO-ERA™

None of these predominant standards are specific to the entertainment industry, nor do they address the industry’s particular procedures. Penmen Elite’s own ecological standard strives for a comprehensive, industry-specific standard to embrace production and ecological stewardship. Taking the best elements of each of the previously mentioned global standards, we plan to implement ECO-ERA™ in all of our projects and to transparently share it with the Osaka business community.

As an example, our use of alternative energy will be immediately visible; our current film production enfant TERRIBLE will serve as a showcase of Penmen Elite’s ecologically based methods and will instruct other production companies to be exemplary models of the future of ”green entertainment.”

We intend to share this new standard with the entertainment industry and have taken solid steps in that direction with several national and international groups. We are currently in conversation with Greening The Screen, the Environmental Media Association and several other established organizations. As we affiliate with existing organizations, we unite in a momentum to cement established best practices. The goal of a transparently gree n entertainment industry benefits everyone. It is also the goal of Penmen Elite to stand beside other businesses and organizations at the forefront of that revolution.

More information about our affiliates and alliances can be found in the PARTNERS section of our website.

<1> SOURCE: US Green Building Council
<2> SOURCE: BREEAM
<3> SOURCE: CASBEE